In Part II of our series on the rise of the digital marketing suite we...
Google’s vision is to deliver relevant results across all data sources…It all starts with relevant results. Unless a search engine consistently...”
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Sub Pop flavored hip hop.
It is not important and you are missing the point. I hear this frequently by people that have a genuine interest in social media either their “personal brand” or their businesses. They talk about getting followers and writing witty posts and trying to get viral. The problem is that they are focusing on the tools, not the voice.
The voice is who you are as a person in real life. It affects everything around you, from your relationships to your circumstances to your ventures. If you own a business, the culture is very much a part of your voice and will reflect that in the people you hire, your dealings with customers and the ways you reach out to the marketplace. Fred Wilson wrote a brief post on voice when talking about how Tumblr has fun with its users. You cannot hide your voice or change your voice as it is innate to who you are, partly by genes and partly by upbringing.
So when you are asking how to get good at things like Twitter or Facebook or other social media tools, you are skipping over what is most important. It is like reading most celebrity Twitter accounts where you just feel that most have outsourced their tweets to a PR management firm. The conversation feels empty and devoid of authenticity.
You need to first understand what your voice is. Tools and tactics are going to be ineffective and eventually short-lived if there is a mismatch between what is said online versus who you are. The social webs are awash in a sea of abandoned social media accounts.
Once you are able to identify what your voice is, then you can make the most of the social web. Here are a few things to keep in perspective if you plan to be involved in social media for the long haul:
Remember to just keep it real and use your own voice, then you can get "good at Twitter".