Wilco - I am trying to break your heart
At some point overnight I and a few others got an email from James, asking what our selections for a 13...
Destruction Unit - Sonic Pearl
I started out looking for something soothing and quiet — possibly even just a little loungey — to start the day,...
It is a brutal scene. Contacts strewn across various email accounts, social networking sites, business cards, address books, and the like in some sort of highway pileup of chaos and destruction. None of these places knows about the others, they simply grow bigger and staler at the same time. Duplicates splinter and multiply, new contacts go missing, and accuracy is merely a long lost promise.
In olden days, things were simpler. We had business cards and rolodexes. The gods of business looked down upon the earth and declared things were good. Then the Internet happened, and with this revolution came emails, social media accounts. At the same time, mobile phones too off, meaning we were now on the road more often, taking our contacts with us in phone address books.
Contact management tools were supposed to save up from contactpocalypse. There were various contact applications, syncing tools, and online organizers. The most current crop of solutions live in the cloud, have better user experiences, and hook into billions of different CRM systems that now exist. Instead of easing the problem however, they are merely exacerbating the problem leading us down the road to CRM failure. It did not have to come to this, if only these tech companies understood what people wanted to do with their horde of contacts.
There are three key functions that any worthwhile contact management application should accomplish. The application needs to maintain the golden contact record, enable simple research of contacts, and intelligently support relationship building activities. Without all three of these in place, it becomes hard to justify the existence of yet another tool, which simply leads to more pain and misery.
Now there are other things that can be added to this list of features, but if a tool is not able to perform these three tasks well, there is little point in the other stuff. And while for most people, there is not as strict a need for these functions, there are enough salespeople, recruiters, entrepreneurs, and so on that have this pain today and are yearning for a better tool. It will come in time, but it is still not here today.