Strong Opinions @marksbirch

Random thoughts from a NYC entrepreneur and investor about start-ups, technology and the people that make it all happen. Also find time for good tunes and good food.
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This is a classic example of what not to do when someone on the Internet is mad at you.  Crisis Management 101 dictates that you diffuse the issue quickly by directly dealing with the objection.  Then you can work privately to resolve the problem.  Instead, the conversation got defensive and became a very public, very ugly Twitter war.  A simple acknowledgement that there was a problem and that it would be addressed immediately was all that was required.

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