We do a whole lot of talking. All the time. We have gotten really good at it and are constantly coming up with new ways to...
Often, when implementing a CRM solution, each department chimes in with what customer data the system should track. The marketing organization...”
“Leaky is boring, and that’s okay" via PandoDaily
I get why journalists and tech bloggers call enterprise tech boring. They are stuck in tired narratives that conform to their lazy viewpoints. Maybe it is not the hippest social, mobile, local app or the slickest hit gadget for the holidays, but enterprise tech is anything but boring. What is most unnerving though is when people in enterprise tech help perpetuate the image by calling their own industry boring. What exactly is so boring about solving big, complex problems?