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Random thoughts from a NYC entrepreneur and investor about start-ups, technology and the people that make it all happen. Also find time for good tunes and good food.
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bijan:

We have a number of startups in our portfolio that build iOS and Android apps.

To my knowledge, none of them pay for traffic to their apps.

But they constantly get pitched by different 3rd parties with the promise of better exposure and distribution in the app store.

Some offer to buy low cost…

New terminology - App Store Optimization or ASO - getting your app the most traffic through slight of hand techniques and black ops.