At such prices, Mulligan is skeptical that streaming services will ever be able to reach the scale that would allow musicians to earn a living. “Ultimately the price needs to be lower,” he says. “$9.99 is not a mass market price point
What Google’s Move Against Spotify Could Mean for Music - Businessweek Gerd adds: totally agree on that (via futuristgerd)
When Netflix offers unlimited streaming of movies and shows across any device for only $7.99 per month, It becomes harder to rationalize Spotify’s price point. Unfortunately, it is the artists that get screwed.

